Descripción de la vacante
Iberostar Hotels & Resorts
35k
Spain
Strategic Campaign Executive en Islas Baleares, España is listed on Jobeax. Browse 80,000+ vacancies available.
En Iberostar estamos buscando incorporar un/a Strategic Campaign Executive a nuestro equipo de E-Commerce en nuestra sede corporativa de Palma de Mallorca ; pero antes de saber más sobre la posición, creemos que es importante que sepas un poco sobre Iberostar Group:
Si esto te resulta interesante… puede que este sea tu sitio!
Misión principal: Maximizar la rentabilidad del canal directo mediante la planificación y orquestación de acciones comerciales proactivas, actuando como el filtro estratégico definitivo entre las necesidades de Revenue/Ventas y la ejecución real en el mercado.
FUNCIONES
✔️¿Cómo será tu día a día?
Diseñar y liderar el calendario comercial anual y táctico.
Anticiparse de manera proactiva a las necesidades de ocupación y venta en colaboración constante con el equipo de Analítica.
Actuar como partner estratégico del equipo de Ventas/Revenue, evaluando la viabilidad y rentabilidad de cada propuesta de campaña.
Priorizar y autorizar los lanzamientos comerciales basándose en análisis de datos (ocupación, margen, demanda y costes de adquisición) para garantizar la máxima rentabilidad del canal directo.
Definir la "palanca comercial" óptima para cada momento de demanda (ej. Venta Flash, Early Booking, paquetes con valor añadido, Upgrades).
Garantizar que las promociones activadas eviten a toda costa la erosión del ADR (Tarifa Media Diaria).
Liderar el flujo de cada campaña desde la conceptualización inicial hasta el lanzamiento final.
Coordinar y alinear a todos los stakeholders clave involucrados: Marketing, Generación de Contenidos, UX/Diseño, Ventas y el Contact Center.
Analizar los informes de cierre de cada acción comercial para evaluar su ROI real.
Construir e iterar sobre un histórico de aprendizajes y "casos de éxito" para optimizar futuras campañas.
¿Quién es la persona ideal para este puesto?
La persona ideal para ocupar este puesto aporta excelentes habilidades:
⭐ Nuestra Propuesta para ti es la siguiente:
Trabajarás en un entorno estimulante, inspirador, multicultural e innovador, comprometido con las personas, los valores y un modelo de turismo responsable; trabajando en proyectos diversos y soluciones de alto impacto para la transformación a todos los niveles de la organización.
¿Te suena retador? Inscríbete y estaremos encantados de ampliarte más información.
Súmate al equipo #WEAREIBEROSTAR⭐
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