Descripción de la vacante
Hybrid
Spain
Social Paid Media Specialist en España is listed on Jobeax. Browse 80,000+ vacancies available.
This job was automatically translated to English, .
Are you passionate about travel🛫, culture🗽, leisure🎡, and do you want to be part of the growth of the #1 company in activities, excursions, and tours in Spanish worldwide? We are a dynamic, multicultural, and innovative team that sees every day as a challenge and a new opportunity to grow together with the company.
We are looking for a person to join our Performance team as a Paid Social Specialist. You will be responsible for managing, optimizing, and analyzing our campaigns across various platforms, ensuring that content reaches the right audience with maximum impact, and using data to maximize our return on investment and directly contribute to Civitatis's growth.
Manage the day-to-day operations of social media channels, primarily Demand Gen and YouTube, but you will also be able to manage Meta, TikTok, Pinterest, Twitter, and LinkedIn, adapting content to different channels and audiences.
Monitor, track, analyze, and report on performance across social media platforms using tools such as Google Analytics and Facebook Insights.
Define the most important social media KPIs, measure them, report on the success of each social media campaign, and use valuable insights to further improve them.
Stay up to date with the latest trends related to paid social media advertising.
Knowledge and use of industry-standard tools to help support your campaigns.
Understanding of paid media and the media technology landscape.
Experience with and understanding of the use of tracking pixels, tags, and UTM parameters, as well as tagging and tracking website behavior using tag management systems.
Experience presenting data and results.
University degree, either Bachelor's or Master's, in Marketing, Advertising and PR, Business Administration, or similar fields.
+3 years of experience managing campaigns for international clients, running paid social media campaigns with proven successful results. Experience with Demand Gen and YouTube is essential.
Knowledge of the latest trends and developments related to Paid Social.
Analytical skills and experience handling large volumes of data.
Advanced knowledge of campaign trafficking and measurement (Google Analytics, Google Tag Manager, Campaign Manager...).
Advanced Excel skills, including pivot tables and formulas, as well as PowerPoint.
Professional use of AI.
English C1.
Experience with Google Search will be a plus.
You will be part of the world leader in online booking for excursions and guided tours in Spanish💃🏽.
Young, travel-loving spirit and a great work environment. +20 nationalities🌏!
There is life beyond work: Flexible working hours (you manage your start and end times), intensive working day in summer, hybrid work model, as well as other work-life balance measures.
24 working days of vacation! Need more time off or personal time? With Cividías, you can buy extra vacation days each year.
Teambuilding events 🎉 (afterworks, paddle, football, tours, parties, contests, etc.)
Voluntary flexible compensation plans to get the most out of your salary.
Healthy team, happy team! We always have fruit available in the office 🍊 and we co-fund your gym membership🧘🏽♀️.
You'll never stop learning: development plans, ongoing training, and English classes with native teachers.
Enjoy our +90,500 activities with a great discount.
Work in the heart of Madrid. Offices right on Gran Vía.
At Civitatis, we promote diversity and equal opportunities, valuing the talent and potential of every person. This offer is open to all candidates who meet the required professional profile.
¿Te apasionan los viajes🛫, la cultura🗽, el ocio🎡 y tienes ganas de participar en el crecimiento de la empresa Nº 1 en actividades, excursiones y tours en español por todo el mundo? Somos un equipo dinámico, multicultural e innovador, que entiende cada día como un desafío y una nueva oportunidad para crecer junto con la empresa.
Buscamos una persona para incorporarse a nuestro equipo de Performance, como Paid Social Specialist. Serás responsable de gestionar, optimizar y analizar nuestras campañas en diversas plataformas, asegurando que el contenido llegue a la audiencia adecuada con el mayor impacto, y utilizando los datos para maximizar el retorno de nuestra inversión y contribuir directamente al crecimiento de Civitatis.
Gestionar el manejo diario de los canales de redes sociales, principalmente, Demand Gen y YouTube, pero también podrás gestionar Meta, Tiktok, Pinterest, Twitter, LinkedIn, adaptando el contenido a los diferentes canales y audiencias.
Supervisar, realizar un seguimiento, analizar e informar sobre el rendimiento en las plataformas de redes sociales utilizando herramientas como Google Analytics y Facebook Insights.
Definir los KPI de redes sociales más importantes, medirlos e informar el éxito de cada campaña de redes sociales y utilizar información valiosa para mejorarlos aún más.
Seguir las últimas tendencias relacionadas con la publicidad social de medios pagados.
Conocimiento y uso de herramientas estándar de la industria para ayudar a respaldar sus campañas.
Comprensión de los medios pagos y el panorama tecnológico de los medios.
Experiencia y comprensión del uso de píxeles de seguimiento, etiquetas y parámetros UTM, y etiquetado y seguimiento del comportamiento del sitio web mediante sistemas de gestión de etiquetas.
Experiencia presentando datos y resultados.
Estudios universitarios de Grado o Máster en Marketing, Publicidad y RRPP, ADE o áreas similares.
+3 años de experiencia en gestión de campañas para clientes internacionales, realizando campañas de paid social media con resultados de éxitos probados. Imprescindible experiencia en Demand Gen y YouTube.
Conocimiento de las últimas tendencias y novedades relacionadas con Paid Social.
Conocimiento analítico y de manejo de volumen de datos.
Conocimientos avanzados de traficado de campañas y medición (Google Analytics, Google Tag Manager, Campaign manager...).
Uso avanzado de Excel, incluido tablas dinámicas y fórmulas, así como Power Point.
Uso de la IA a nivel profesional.
Inglés C1.
Experiencia en Google Search será un plus.
Formarás parte del líder mundial de reserva online de excursiones y visitas guiadas en español💃🏽.
Espíritu joven, viajero y gran ambiente de trabajo. ¡+20 nacionalidades🌏!
Hay vida más allá del trabajo: Flexibilidad horaria (gestionas tu horario de entrada y salida), jornada intensiva en verano, modalidad de trabajo híbrida, así como otras medidas de conciliación.
¡24 días laborables de vacaciones! ¿Necesitas más descanso o tiempo para ti? Con Cividías, puedes comprar días extra de vacaciones cada año.
Eventos de teambuilding 🎉 (afterworks, torneos de pádel, fútbol, tours, fiestas, concursos, etc.)
Planes voluntarios de retribución flexible para sacar el máximo partido a tu salario.
¡Equipo sano, equipo feliz! Tenemos fruta siempre a mano en la oficina 🍊 y co-financiamos el gimnasio🧘🏽♀️.
Nunca dejarás de aprender: planes de desarrollo, formación continua y clases de inglés con profesores nativos.
Podrás disfrutar de nuestras más de 90.500 actividades con un super descuento.
Trabajarás en el corazón de Madrid. Oficinas en plena Gran Vía.
En Civitatis impulsamos la diversidad y la igualdad de oportunidades, valorando el talento y el potencial de cada persona. Esta oferta está abierta a todas las personas que cumplan con el perfil profesional requerido.
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