Key Responsibilities
Create, curate and manage content across social media platforms including, but not limited to, Instagram, TikTok, Facebook, X, LinkedIn and YouTube.
• Capture phone-first video content during events, parties, photoshoots, activations and artist moments.
• Create engaging short-form content for Instagram Reels, TikTok, YouTube Shorts and Stories.
• Capture the energy of the dancefloor, the crowd, the artists, the venue and the overall nightlife experience from an aesthetic and brand-led perspective.
• Support the planning and execution of the social media content calendar across selected Pacha Group brands and venues.
• Write clear, engaging and on-brand copy adapted to each platform.
• Ensure all content reflects The Pacha Group’s tone of voice, visual identity and brand standards.
• Support community management across selected social media accounts, including responding to comments, messages and reviews when required.
• Monitor online conversations and help maintain a positive and engaging digital presence.
• Assist with artist interviews, behind-the-scenes content and editorial-style social media moments.
• Work closely with the Marketing, Content, PR and Operations teams to identify content opportunities before, during and after events.
• Review content carefully to ensure accuracy, correct grammar, brand consistency and high-quality execution.
• Track key social media metrics and support the preparation of performance reports.
• Conduct research on social media trends, nightlife content, competitor activity and emerging digital formats.
• Bring creative ideas to the team for new formats, activations, interviews and event coverage.