Develop and execute SEM strategies for short- and long-term growth across global and regional markets, aligning campaigns with business goals, targets, and LTV/CAC efficiency
Lead campaign management and automation across Google Ads and Microsoft Ads, including keyword expansion, ad copy and landing page testing, performance steering, and bidding processes
Design and run campaign A/B tests, causal impact studies, and geo-based incrementality experiments
Leverage automation and AI-driven workflows for campaign monitoring, alerting, and reporting
Measure and optimize performance using Looker dashboards and Snowflake-connected data models
Link paid acquisition to incremental ROI, LTV, and cross-channel efficiency
Partner with Martech and Data teams on tracking reliability, event-level attribution, and SEM data integration
Collaborate with Design, Product, and SEO to localize ad copy, test messaging frameworks, and align campaigns with brand positioning and market nuances
Define growth priorities, forecast performance, and communicate test learnings and recommendations to stakeholders
Test new Google Ads features and betas, including AI Max, Smart Bidding, and PMax
Synthesize experiment and data insights to inform broader marketing, LTV, and automation strategies

Requirements

5+ years of SEM experience, ideally in a B2C high growth or multi market environment
Advanced understanding of Google Ads operations and automation
Strong analytical mindset, comfortable interpreting Looker dashboards & data
Proven stakeholder management experience
Ability to align multiple teams (Data, Martech, Product, and other marketing channels) around shared goals and influence decision making through clear communication and insights
Working knowledge of tracking, attribution, and marketing data pipelines
Track record of designing meaningful experiments and extracting scalable insights
Ability to balance analytical rigour with experimentation and innovative thinking
Confidence managing cross functional projects and presenting results to senior stakeholders
Self-starter, highly motivated, and comfortable driving initiatives with minimal supervision in a fast paced, data rich environment

Core Competencies

Demonstrates expertise in developing and executing SEM strategies, leveraging advanced Google Ads operations, and utilizing data analytics tools like Looker for performance optimization. Proven ability to collaborate across teams and manage cross-functional projects to drive growth and align marketing initiatives with business goals.

Highest-signal resume keywords

SEM Strategy Development
Google Ads Automation
Data Analysis with Looker
Stakeholder Management
Cross-Functional Collaboration

Hard Skills

SEM
Google Ads
Microsoft Ads
A/B Testing
Data Analysis
Attribution
Campaign Management
Performance Optimization
Experiment Design
Bidding Processes

Soft Skills

Analytical Mindset
Clear Communication
Self-Starter
Motivation
Innovative Thinking

Industry Keywords

B2C
High Growth
Multi Market
Campaign Monitoring
Incremental ROI

Tools & Technologies

Looker
Snowflake
Martech Tools
AI Max
Smart Bidding

SEM Manager

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