Descripción de la vacante
Bayer
Spain, Barcelona
Media Data Analysis Associate Lead en Barcelona, España is listed on Jobeax. Browse 80,000+ vacancies available.
Media Data Analysis Associate Lead
Role Summary:The Media Data Analysis Associate Lead is a dedicated I&A role embedded in Enterprise Media, Content and Creative Acceleration work teams to strengthen how BCH manages and optimizes ~€400M+ in digital media investments. The role brings objective, versatile and data-driven measurement to learning agendas, validation methodologies and supports in data analysis for media decisions across key partners including Google, Meta and IPG/Omnicom/BOND.
This role acts as a neutral analytical counterbalance to partner recommendations, validates that guidance shared with country clusters is incremental, scalable and evidence-based, and equips BCH to lead more credible partner conversations with stronger subject matter expertise on measurement, data, clarity and confidence. This role is part of Media & Creative Effectiveness capability vertical within Insights & Analytics (I&A) Home.
Requirements:
Deep expertise in digital media measurement and marketing science, including MMM, experiments, lift studies and incrementality testing.
Ability to assess and challenge partner recommendations with objectivity, analytical rigor and commercial awareness.
Ability to turn complex analyses into clear,scalable media guidance and executive-ready recommendations.
Strong stakeholder management across internal teams, partners and agencies,with confidence to influence decisions and accelerate adoption.
Excellent communication and problem-solving skills, bringing clarity and consistency in partner & market discussions.
Bachelor’s degree required; advanced degree in analytics,marketing science, economics or a related field is a plus.
5+ years experience in roles covering media analytics, digital media data and effectiveness measurement, consumer research, Ad creative/campaign pre & post evaluation, MMM, marketing science or a related analytical role.
Experience working with marketing, Consumer Insights & Analytics, major digital media platforms and agency partners, ideally including Google,Meta and cross-market media programs.
Experience in CPG, OTC or other regulated industries is a strong.
Spain : Cataluña : Barcelona
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Enabling Functions
YOUR APPLICATION
This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.
Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
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