Marketing Manager - industrial sector en España - Jobeax
Descripción de la vacante
Marketing Manager - industrial sector en España
Tiempo completoJornada semanal estándar
ContratoTemporal o freelance
Permanent contract
Spain
Marketing Manager - industrial sector en España is listed on Jobeax. Browse 80,000+ vacancies available.
This job was automatically translated to English, .
About the role
An important company in the industrial sector, with activity in B2B markets and a solid track record in highly technical projects, is looking to hire a Marketing Manager to lead the marketing, communication, and brand positioning strategy of the organization.
Zaragoza | Industrial sector company
B2B projects
What you'll do
Design, develop, and implement the company's Marketing and Communication Plan, ensuring its alignment with the business strategy and the commercial objectives defined by Management.
Lead brand positioning and corporate communication initiatives, ensuring a solid, coherent, and differentiated image across all channels and points of contact with clients, collaborators, and other stakeholder groups.
Support the commercial team by developing corporate materials, presentations, commercial proposals, and marketing actions aimed at strengthening client acquisition and retention.
Coordinate the creation and dissemination of corporate content, success stories, featured projects, and communication actions that help increase the company's visibility and reputation within its sector.
Manage the company's digital marketing strategy, including presence on LinkedIn and other professional channels, as well as the planning and monitoring of campaigns focused on brand positioning and generating commercial opportunities.
Analyze and monitor the main performance indicators of marketing and communication actions, preparing follow-up reports and proposing continuous improvement initiatives to maximize return on investment.
Coordinate the company's participation in trade fairs, congresses, technical conferences, and sector events, managing relationships with suppliers, promotional materials, and associated visibility actions.
Collaborate closely with different areas of the organization, especially Commercial and Human Resources, driving internal communication initiatives, employer branding, and strengthening corporate culture.
Identify new communication, positioning, and brand development opportunities that help reinforce the company's leadership and presence in its markets of operation.
What you'll get
Full-time schedule.
Attractive compensation package.
Stable contract
About the company & team
An important company in the industrial sector, specialized in developing high-value-added solutions for technical projects and B2B environments.
Who are we looking for (M/F/D)?
University degree in Marketing, Communication, Advertising, Business Administration, or related disciplines.
Minimum of 5 years of experience in Marketing and Communication positions.
Experience in B2B environments and in brand positioning and commercial support actions.
Knowledge of digital marketing, corporate communication, branding, content, and events.
Professional level of English.
About the role
Importante compañía del sector industrial, con actividad en mercados B2B y una sólida trayectoria en proyectos de alto componente técnico, busca incorporar un/a Responsable de Marketing para liderar la estrategia de marketing, comunicación y posicionamiento de marca de la organización.
Zaragoza | Empresa del sector industrial
Proyectos B2B
What you'll do
Diseñar, desarrollar e implementar el Plan de Marketing y Comunicación de la compañía, asegurando su alineación con la estrategia de negocio y los objetivos comerciales definidos por la Dirección.
Liderar las iniciativas de posicionamiento de marca y comunicación corporativa, garantizando una imagen sólida, coherente y diferencial en todos los canales y puntos de contacto con clientes, colaboradores y otros grupos de interés.
Dar soporte al equipo comercial mediante el desarrollo de materiales corporativos, presentaciones, propuestas comerciales y acciones de marketing orientadas a reforzar la captación y fidelización de clientes.
Coordinar la creación y difusión de contenidos corporativos, casos de éxito, proyectos destacados y acciones de comunicación que contribuyan a incrementar la notoriedad y reputación de la compañía dentro de su sector.
Gestionar la estrategia de marketing digital de la empresa, incluyendo la presencia en LinkedIn y otros canales profesionales, así como la planificación y seguimiento de campañas enfocadas al posicionamiento de marca y la generación de oportunidades comerciales.
Analizar y monitorizar los principales indicadores de rendimiento de las acciones de marketing y comunicación, elaborando informes de seguimiento y proponiendo iniciativas de mejora continua para maximizar el retorno de la inversión.
Coordinar la participación de la compañía en ferias, congresos, jornadas técnicas y eventos sectoriales, gestionando la relación con proveedores, materiales promocionales y acciones de visibilidad asociadas.
Colaborar estrechamente con diferentes áreas de la organización, especialmente Dirección Comercial y Recursos Humanos, impulsando iniciativas de comunicación interna, employer branding y fortalecimiento de la cultura corporativa.
Identificar nuevas oportunidades de comunicación, posicionamiento y desarrollo de marca que contribuyan a reforzar el liderazgo y la presencia de la compañía en sus mercados de actuación.
What you'll get
Horario intensivo.
Paquete económico atractivo.
Contrato estable.
About the company & team
Importante compañía del sector industrial, especializada en el desarrollo de soluciones de alto valor añadido para proyectos técnicos y entornos B2B.
¿A quién buscamos (H/M/D)?
Formación universitaria en Marketing, Comunicación, Publicidad, ADE o disciplinas afines.
Experiencia mínima de 5 años en posiciones de Marketing y Comunicación.
Experiencia en entornos B2B y en acciones de posicionamiento de marca y apoyo comercial.
Conocimientos de marketing digital, comunicación corporativa, branding, contenidos y eventos.
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