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This job was automatically translated to English, .
About the role
We are seeking a Marketing Director to lead a transformation at a leading company in its sector. Reporting directly to General Management, this role is essential for consolidating the brand within the premium and luxury universe. Your mission will be to transcend traditional categories to establish high-level strategic positioning, both digitally and operationally.
You will lead the global marketing plan, designing and implementing strategies that generate value and differentiated brand experiences.
What you'll do
• Define and design the comprehensive marketing plan, including global and digital brand positioning.
• Develop brand value through strategic actions, concrete plans, and e-commerce optimization.
• Lead the transformation of the Marketing department, generating value and high-impact digital campaigns that drive brand aspiration.
• Design memorable brand experiences that ensure real differentiation in the market.
• Establish and develop strategic partnerships with key players in the premium and luxury ecosystem.
• Manage and develop the Marketing team, guiding them through the transformation process and inspiring them with exemplary leadership.
• Support and drive the brand's international expansion from a strategic perspective.
About the company & team
Our client is a leading company in our sector, immersed in an exciting process of transformation and evolution. Our vision is to establish ourselves as a benchmark brand in the premium universe. We seek excellence in every detail and aspire to offer unique experiences that define a new standard in the market.
Requirements:
• University degree; an MBA is highly valued.
• Solid experience (10+ years) in Marketing/Brand Director roles, preferably in luxury or premium companies.
• Proven track record in building and positioning brands within the luxury universe.
• Demonstrated ability to lead transformation processes and value creation.
• Experience in event management, partnerships, and experiential activations.
• International experience and availability to travel.
• Fluent English (C1/C2).
• Strong aesthetic and cultural sensitivity, with a clear business orientation.
• Strategic vision and execution capability.
About the role
Buscamos un/a Director/a de Marketing para liderar una transformación clave en una compañía referente de su sector. Reportando directamente a la Dirección General, es fundamental para consolidar la marca en el universo premium y de lujo. Tu misión será trascender las categorías tradicionales para establecer un posicionamiento estratégico de alto nivel, tanto a nivel digital como operativo.
Liderarás el plan de marketing global, diseñando e implementando estrategias que generen valor y experiencias de marca diferenciadoras.
What you'll do
• Definir y diseñar el plan de Marketing integral, incluyendo el posicionamiento global y digital de la marca.
• Desarrollar el valor de la marca a través de acciones estratégicas, planes concretos y la optimización del e-commerce.
• Liderar la transformación del área de Marketing, generando valor y campañas digitales de alto impacto que impulsen la aspiracionalidad de la marca.
• Diseñar experiencias de marca memorables que aseguren una diferenciación real en el mercado.
• Establecer y desarrollar partnerships estratégicos con actores clave del ecosistema premium y de lujo.
• Gestionar y desarrollar al equipo de Marketing, acompañándolos en el proceso de transformación e inspirando con un liderazgo ejemplar.
• Acompañar y potenciar la expansión internacional de la marca desde una perspectiva estratégica.
About the company & team
Nuestro cliente es una compañía líder en nuestro sector, inmersa en un emocionante proceso de transformación y evolución. Nuestra visión es consolidarnos como una marca referente en el universo premium. Buscamos la excelencia en cada detalle y aspiramos a ofrecer experiencias únicas que definan un nuevo estándar en el mercado.
Requirements:
• Grado universitario; muy valorable MBA.
• Experiencia sólida (10+ años) en roles de Dirección de Marketing/Brand, preferiblemente en compañías de lujo o premium.
• Trayectoria demostrada en la construcción y posicionamiento de marcas en el universo del lujo.
• Capacidad probada para liderar un proceso de transformación y creación de valor.
• Experiencia en la gestión de eventos, partnerships y activaciones experienciales.
• Experiencia internacional y disponibilidad para viajar.
• Dominio fluido del inglés (C1/C2).
• Marcada sensibilidad estética y cultural, con una clara orientación a negocio.
• Visión estratégica y capacidad de ejecución.
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