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Marketing Cloud Technical Solution Specialist en… - Jobeax

Marketing Cloud Technical Solution Specialist en Barcelona, España is listed on Jobeax. Browse 80,000+ vacancies available.

About the role

H10 Hotels is seeking a Marketing Cloud Technical Solution Specialist to coordinate the technical optimization and evolution of our new automation platform. In this role, you will be responsible for transforming our guests' data into personalized, automated experiences, ensuring that the Salesforce Marketing Cloud technology infrastructure is perfectly aligned with the business objectives and growth of the eCommerce channel.

What you'll do

Main responsibilities:

Platform Optimization: design and structure databases (data extensions) and the contact model within Salesforce to ensure agile, clean, and efficient segmentation.
Business Process Automation: create and maintain automated flows in Journey Builder and Automation Studio (automations, welcome journeys, abandoned cart journeys, etc.).
Advanced Campaign Personalization: implement technical logic and the use of dynamic data (using Salesforce languages such as AMPscript/SQL) so that each customer receives personalized offers based on their history.
Content Design and Management: generate WYSIWYG templates in Salesforce with the ability to edit directly in the Marketing Cloud platform, enabling team autonomy in content creation.
Ecosystem Integration and Data Unification: coordinate the proper connection of Salesforce Marketing Cloud with the rest of the company's systems (hotel CRM, booking engine, website, app, etc.) and support the activation of audiences and segments derived from the Data Cloud strategy (Data 360).
Deliverability and Compliance Assurance: monitor the health of the email channel (IP reputation, inbox deliverability, unsubscribe management) and ensure strict compliance with GDPR.
Operational Support and Efficiency: act as the internal technical consultant for the Email Marketing team, resolving issues, optimizing templates (HTML/CSS), and helping the team execute campaigns faster and without friction.

What we're looking for

3-5 years of experience in technical or consulting roles within Salesforce Marketing Cloud.
Solid experience in managing, cross-referencing, and segmenting databases using SQL.
Demonstrated ability to implement advanced personalization logic (use of AMPscript or similar dynamic logic).
Proficiency in the Salesforce technical interface: Journey Builder, Automation Studio, and Contact Builder.
Knowledge of HTML/CSS focused on ensuring proper email rendering across any device.
Solution-oriented mindset: ability to translate a business need into an efficient technical solution within the tool.
Residence in Barcelona or surrounding areas and full availability to work on-site.

Nice to have

The following will be positively valued

Official Salesforce certifications (Marketing Cloud Consultant or Marketing Cloud Developer).
Experience in the tourism/hotel, retail, consumer goods, or similar sectors.
Previous experience in Email Marketing tool migration projects.
Experience or knowledge of Salesforce Data Cloud / Data 360 (CDP) and unification of multi-channel customer profiles.
Familiarity with data analysis tools (Google Analytics, Looker Studio, Tableau).

About the role

H10 Hotels busca un/a Marketing Cloud Technical Solution Specialist para coordinar la optimización técnica y la evolución de nuestra nueva plataforma de automatización. En este rol, se encargará de transformar los datos de nuestros huéspedes en experiencias personalizadas y automatizadas, garantizando que la infraestructura tecnológica de Salesforce Marketing Cloud esté perfectamente alineada con los objetivos de negocio y crecimiento del canal eCommerce.

What you'll do

Responsabilidades principales:

Optimización de la Plataforma: diseñar y estructurar las bases de datos (data extensions) y el modelo de contactos dentro de Salesforce para asegurar una segmentación ágil, limpia y eficiente.
Automatización de Procesos de Negocio: crear y mantener flujos automatizados de en Journey Builder y Automation Studio (automatizaciones, journeys de bienvenida, journeys de carritos abandonados, etc.).
Personalización Avanzada de Campañas: implementar la lógica técnica y el uso de datos dinámicos (mediante lenguaje de Salesforce como AMPscript/SQL) para que cada cliente reciba ofertas personalizadas según su historial.
Diseño y Gestión de Contenido: generación de plantillas WYSIWYG en Salesforce con capacidad para editar directamente en la plataforma de Marketing Cloud, facilitando la autonomía del equipo en la creación de contenidos.
Integración de Ecosistemas y Unificación de Datos: coordinar la correcta conexión de Salesforce Marketing Cloud con el resto de sistemas de la compañía (CRM hotelero, motor de reserva, web, app, etc.) y apoyar en la activación de audiencias y segmentos procedentes de la estrategia de Data Cloud (Data 360).
Garantía de Entregabilidad y Cumplimiento: supervisar la salud técnica del canal de email (reputación de IPs, entregabilidad en bandeja de entrada, gestión de bajas) y asegurar el estricto cumplimiento del RGPD.
Soporte y Eficiencia Operativa: actuar como el consultor técnico interno del equipo de Email Marketing, resolviendo incidencias, optimizando plantillas (HTML/CSS) y ayudando a que el equipo ejecute campañas de forma más rápida y sin fricciones.

What we're looking for

3-5 años de experiencia en roles técnicos o de consultoría dentro de Salesforce Marketing Cloud.
Experiencia sólida en la gestión, cruce y segmentación de bases de datos mediante SQL.
Capacidad demostrable para implementar lógicas de personalización avanzada (uso de AMPscript o lógicas dinámicas similares).
Dominio de la interfaz técnica de Salesforce: Journey Builder, Automation Studio y Contact Builder.
Conocimientos de HTML/CSS orientados a garantizar la correcta visualización de los emails en cualquier dispositivo.
Mentalidad resolutiva: capacidad para traducir una necesidad de negocio en una solución técnica eficiente dentro de la herramienta.
Residencia en Barcelona o alrededores y total disponibilidad para trabajar en modalidad presencial.

Nice to have

Se valorará positivamente

Certificaciones oficiales de Salesforce (Marketing Cloud Consultant o Marketing Cloud Developer).
Experiencia en el sector turístico/hotelero, retail, gran consumo o similar.
Experiencia previa en proyectos de migración de herramientas de Email Marketing.
Experiencia o conocimientos en Salesforce Data Cloud / Data 360 (CDP) y en la unificación de perfiles de cliente multicanal.
Familiaridad con herramientas de análisis de datos (Google Analytics, Looker Studio, Tableau).

You'll most likely need Spanish to apply.This job was automatically translated to English, .

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