Descripción de la vacante
Full-time hours
Spain
Lifecycle Marketing en España is listed on Jobeax. Browse 80,000+ vacancies available.
This job was automatically translated to English, .
Experience in the healthcare sector (healthcare), online marketplaces (marketplaces), or B2B2C SaaS environments.
Familiarity with A/B testing and customer lifecycle segmentation strategies.
💶 A competitive salary commensurate with your experience.
🤝 The most important thing: an amazing team that will support you and guide you along the way.
⚕️ Private health insurance.
🎂 A day off on your birthday to spend with your loved ones.
📚 Free language classes.
🧠 Unlimited access to the iFeel chat for mental and emotional well-being support.
🏠Hybrid in Barcelona (1 day on-site).
Doctoralia is a leading global platform in the digital health sector. Our goal is to connect patients with healthcare professionals in a simple, fast, and efficient way. How do we do this? Through the marketplace and the mobile app, we enable users to search for private-sector professionals and/or clinics, read patient reviews, check availability, and book directly online. 📱💻
Doctoralia has been part of the Docplanner group since 2017, a multinational company present in more than 13 countries. 🌍
We have the backing of investors such as Goldman Sachs, One Peak, Point Nine, and Target Global. We have raised over €450 million and are close to achieving profitability, with more than €180 million in ARR.
✅ First match - A chat with María (TAP).
💡 Strategic conversation - Interview with your leader Cristina Arranz.
👉 Business Case Presentation – With Cristina and Maialen.
As the person in charge of Full Funnel Marketing
Your role will be:
Campaign execution and management: Lead generation of MQLs and MRR growth targets for the Physicians segment in Spain (Premium Agenda and Noa Notes), taking responsibility for MRR growth objectives.
Lifecycle management: Orchestrate the physician customer lifecycle end-to-end, from acquisition and MQL-to-MAL conversion, through onboarding (onboarding), activation, expansion, and long-term retention.
Multichannel execution: Design and execute multichannel automation flows and data-driven targeted campaigns (email, WhatsApp, Beamer, SMS, etc.), balancing engagement (engagement) with sophisticated contact frequency management.
Cross-functional collaboration: Act as the main point of contact for the Physicians segment in Spain regarding LG and CM activities, working closely with Sales, Customer Service, Customer Care, and Local Expansion teams to ensure a unified customer experience.
Global-to-local strategy: Collaborate with global marketing teams to adapt global frameworks (frameworks), tailoring segmentation and automation strategies to the local market's specific needs.
Integrated full-funnel marketing (Full-Funnel): Collaborate with Web, Content, Events, and Paid Media (Paid Media) teams to launch cohesive full-funnel marketing programs and initiatives—including webinars (webinars), blog content, and other demand generation and engagement activities—that drive and enhance the physician experience.
Process optimization: Proactively identify and implement improvements to existing workflows and data quality, leveraging insights (insights) to drive operational efficiency and achieve measurable campaign impact.
2 to 4 years of experience in lead generation, customer marketing (Customer Marketing), CRM, lifecycle marketing (Lifecycle Marketing), or marketing automation roles.
Hands-on experience with HubSpot, Salesforce, or similar CRM and marketing automation platforms.
Proven experience executing multichannel campaigns (email, WhatsApp, webinars, blog, etc.).
Strong analytical mindset; comfortable working with funnel/conversion metrics (funnel/CVR), adoption, engagement (engagement), and expansion.
Fluent in Spanish and professional proficiency in English (working daily with a global team).
Detail-oriented and process-driven, with the ability to manage end-to-end execution (end-to-end).
Experiencia en el sector salud (healthcare), marketplaces en línea o entornos SaaS B2B2C.
Familiaridad con pruebas A/B y estrategias de segmentación del ciclo de vida.
💶 Salario adecuado a tu experiencia.
🤝 Lo más importante: un equipo increíble que te acompañará y te apoyará en el camino.
⚕️ Seguro médico privado.
🎂 Día de cumpleaños libre para pasar el día con tus seres queridos.
📚 Clases de idiomas gratuitas.
🧠 Acceso ilimitado al chat de iFeel para apoyo en salud mental y bienestar emocional.
🏠Hibrido en Barcelona (1 día presencial).
Doctoralia es una plataforma global líder en el sector de la salud digital. Nuestro objetivo es conectar pacientes con profesionales de la salud de forma sencilla, rápida y eficiente. ¿Cómo hacemos esto? A través del marketplace y la App móvil, conseguimos que los usuarios puedan buscar profesionales y/o clínicas del sector privado, leer reseñas de pacientes, consultar la disponibilidad y reservar directamente online. 📱💻
Doctoralia forma parte del grupo Docplanner desde 2017, una empresa multinacional con presencia en más de 13 países. 🌍
Contamos con el respaldo de inversores como Goldman Sachs, One Peak Partners, Point Nine y Target Global, hemos recaudado más de 450 millones de euros y estamos cerca de alcanzar la rentabilidad con más de 180 millones € ARR.
✅ Primer match - Una charla con María (TAP).
💡 Conversación estratégica - Entrevista con tu leader Cristina Arranz.
👉 Presentación de un Business Case - Con Cristina y Maialen.
Como responsable del Full funnel de Marketing
Tu rol será:
Ejecución y gestión de campañas: Liderar la generación de MQL y las metas de MRR por expansión para el segmento de Médicos en España (Agenda Premium y Noa Notes), asumiendo la responsabilidad de los objetivos de crecimiento de MRR por expansión.
Gestión del ciclo de vida: Orquestar de principio a fin el ciclo de vida del cliente médico, desde la adquisición y conversión de MAL a MQL, hasta la incorporación (onboarding), activación, expansión y fidelización a largo plazo.
Ejecución multicanal: Diseñar y ejecutar flujos de automatización multicanal y campañas dirigidas basadas en datos (correo electrónico, WhatsApp, Beamer, SMS, etc.), equilibrando la interacción (engagement) con una gestión sofisticada de la frecuencia de contacto.
Colaboración transversal: Actuar como el punto de contacto principal para el segmento de Médicos en España en lo relativo a actividades de LG y CM, alineándose estrechamente con Ventas, Servicio al Cliente, Atención al Cliente y los equipos de Expansión local para garantizar una experiencia de cliente unificada.
Estrategia de lo global a lo local: Colaborar con los equipos globales de Marketing para adaptar los marcos de trabajo (frameworks) globales, ajustando las estrategias de segmentación y automatización a las particularidades del mercado local.
Marketing integrado y de embudo completo (Full-Funnel): Colaborar con los equipos de Web, Contenidos, Eventos y Medios Pagados (Paid Media) para lanzar programas e iniciativas de marketing cohesionados de embudo completo -incluyendo seminarios web (webinars), contenido para el blog y otras actividades de generación de demanda e interacción- que impulsen y mejoren la experiencia del médico.
Optimización de procesos: Identificar e implementar de forma proactiva mejoras en los flujos de trabajo existentes y en la calidad de los datos, aprovechando los análisis (insights) para impulsar la eficiencia operativa y lograr un impacto medible en las campañas.
2 a 4 años de experiencia en generación de leads, marketing de clientes (Customer Marketing), CRM, marketing del ciclo de vida (Lifecycle Marketing) o roles de automatización de marketing.
Experiencia práctica con HubSpot, Salesforce o plataformas CRM y de automatización de marketing similares.
Experiencia demostrable en la ejecución de campañas multicanal (correo electrónico, WhatsApp, webinars, blog, etc.).
Mentalidad analítica sólida; comodidad trabajando con métricas de embudo/conversión (funnel/CVR), adopción, engagement y expansión.
Español fluido e inglés profesional (el puesto trabaja a diario con un equipo global).
Orientación al detalle y a los procesos, con capacidad para asumir la ejecución de principio a fin (end-to-end).
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