Descripción de la vacante
Have the right to work in Spain
Spain
Head of Digital Growth & CRM en España is listed on Jobeax. Browse 80,000+ vacancies available.
You'll most likely need Spanish to apply.This job was automatically translated to English, .
We are looking for a Head of Digital Growth & CRM to lead the digital strategy of a leading club, driving conversion, loyalty, and revenue generation through digital channels.
What will your mission be?
You will be responsible for defining and leading the digital growth strategy, turning technology, data, and customer knowledge into actions that generate value and revenue.
You will work cross-functionally with business, technology, and data teams to design digital experiences that increase engagement and conversion.
Main responsibilities:
-Define and execute the CRM, Growth, and Digital Marketing strategy.
-Design and optimize automated customer journeys.
-Lead email marketing campaigns, push notifications, and digital activation.
-Define the acquisition strategy and paid media together with specialized agencies.
-Analyze results, establish KPIs, and optimize the performance of initiatives.
-Lead and develop a specialized team.
-Coordinate projects with Business, Technology, Data, and external partners.
-Identify new opportunities for digital growth and revenue generation.
We are looking for a profile with:
-University degree.
-Between 6 and 8 years of experience in CRM, Growth, Digital Marketing, or Customer Engagement.
-Proven experience with Salesforce Marketing Cloud.
-Knowledge of campaign automation, advanced segmentation, and customer journeys.
-Experience in digital analytics and KPI measurement (LTV, ARPU, ROAS, conversion, ROI...).
-Ability to lead teams and multidisciplinary projects.
-Analytical mindset, business orientation, and a "hands-on" approach.
-Experience in organizations with a large customer or user base, such as retail, eCommerce, travel, entertainment, digital platforms, or loyalty programs, will be highly valued.
Our client is a leading organization in the sports and entertainment sector, undergoing an ambitious digital transformation process. With a strong track record and a highly engaged community of fans, it relies on innovation, technology, and data as key levers to deliver a differentiated experience to its users and develop new growth lines.
Buscamos un/a Head of Digital Growth & CRM para liderar la estrategia de explotación digital de un club de referencia, impulsando la conversión, la fidelización y la generación de ingresos a través de los canales digitales.
¿Cuál será tu misión?
Serás responsable de definir y liderar la estrategia de crecimiento digital, convirtiendo la tecnología, los datos y el conocimiento del cliente en acciones que generen valor y revenue.
Trabajarás de forma transversal con las áreas de negocio, tecnología y datos para diseñar experiencias digitales que incrementen el engagement y la conversión.
Principales responsabilidades:
-Definir y ejecutar la estrategia de CRM, Growth y Digital Marketing.
-Diseñar y optimizar customer journeys automatizados.
-Liderar campañas de email marketing, push notifications y activación digital.
-Definir la estrategia de adquisición y paid media junto con agencias especializadas.
-Analizar resultados, establecer KPIs y optimizar el rendimiento de las iniciativas.
-Liderar y desarrollar un equipo especializado.
-Coordinar proyectos con las áreas de Negocio, Tecnología, Data y partners externos.
-Identificar nuevas oportunidades de crecimiento y generación de ingresos digitales.
Buscamos un perfil con:
-Formación universitaria.
-Entre 6 y 8 años de experiencia en CRM, Growth, Marketing Digital o Customer Engagement.
-Experiencia demostrable con Salesforce Marketing Cloud.
-Conocimiento de automatización de campañas, segmentación avanzada y customer journeys.
-Experiencia en analítica digital y medición de KPIs (LTV, ARPU, ROAS, conversión, ROI...).
-Capacidad para liderar equipos y proyectos multidisciplinares.
-Mentalidad analítica, orientación al negocio y enfoque "hands-on".
-Se valorará especialmente experiencia en organizaciones con una amplia base de clientes o usuarios, como empresas de retail, eCommerce, travel, entretenimiento, plataformas digitales o programas de fidelización.
Nuestro cliente es una organización líder del sector deporte y entretenimiento, inmersa en un ambicioso proceso de transformación digital. Con una sólida trayectoria y una comunidad de seguidores altamente comprometida, apuesta por la innovación, la tecnología y el dato como palancas para ofrecer una experiencia diferencial a sus usuarios y desarrollar nuevas líneas de crecimiento.
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