Descripción de la vacante
Hybrid
Spain
Digital Marketing & SEO Specialist – French Market en España is listed on Jobeax. Browse 80,000+ vacancies available.
You'll most likely need French to apply.This job was automatically translated to English, .
We are a People First company! 😊
Are you passionate about communication, advertising, and natural referencing (SEO)? We are looking for a specialist whose native language is French and who is concerned with coherence and clarity.
If you write perfect French, enjoy working in a team, have a positive attitude, take initiatives, are eager to learn and share your knowledge, and are motivated by professional growth, you are our ideal candidate!
Plan, coordinate and optimize the production of editorial content to ensure relevant and engaging coverage of current events.
Manage the publication schedule and distribution of articles, newsletters, and multimedia content across various platforms.
Develop and optimize email marketing campaigns, segmenting the audience and personalizing messages to maximize engagement and open rates.
Analyze the performance of content and newsletters (open rates, click-through rates, engagement, conversions) and propose adjustments to improve results.
Collaborate with journalists, writers, and technical teams to ensure smooth and effective content distribution on the site and via newsletters.
Manage on-page and off-page optimization: content structuring (tags, internal linking, rich snippets), technical optimization in collaboration with developers, netlinking and link building.
Conduct SEO audits, analyze the SERP, and identify keyword opportunities (search intent, long-tail, semantic entities).
Improve UX writing and information architecture to promote indexing and visitor engagement.
Review, translate and adapt copy (titles, descriptions, CTAs, microcopy) to ensure its linguistic quality and SEO relevance, as well as create and maintain a reference French real estate glossary, ensuring terminological consistency across all site content.
Track and analyze SEO KPIs (organic traffic, CTR, dwell time, conversion rate) via Google Analytics 4, Piano Analytics, Marfeel, Search Console, SEMrush, Ahrefs, Screaming Frog and other specialized tools.
Creation and management of campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
Define objectives: awareness, traffic, conversions, leads, etc.
Targeting and optimization: define targeting and optimize ads to maximize results.
Performance monitoring and analysis: tracking KPIs, generating performance reports with optimization recommendations.
Testing and adjustments: execute A/B tests on ads (texts, images, videos, landing pages) and adjust campaigns based on performance.
Collaboration: coordinating with design and UX teams to improve the user experience.
Conversion improvement: optimizing landing pages to increase the conversion rate.
Talent: If we have come this far, it is because we have brilliant people who work hard without losing their smile.
Diversity: We love individuality and the fact that everyone has their own journey.
Respect and recognition: If this matters to you, you have found the right place.
Transparency: What you see is what you get. We have no offices or status symbols.
Do you want to be an idealista?
We are waiting for you 😉
We are a People First company! 😊
Êtes-vous passionné par la communication, la publicité et le référencement naturel (SEO)? Nous recherchons un spécialiste dont le français est la langue maternelle et qui a le souci de la cohérence et de la clarté.
Si vous écrivez parfaitement le français, aimez travailler en équipe, avez une attitude positive, prenez des initiatives, êtes désireux d'apprendre et de partager vos connaissances, et êtes motivé par la croissance professionnelle, vous êtes notre candidat(e) idéal(e)!
Planifier, coordonner et optimiser la production de contenus éditoriaux pour garantir une couverture pertinente et engageante de l'actualité.
Gérer le calendrier de publication et la diffusion des articles, newsletters et contenus multimédias sur les différentes plateformes.
Développer et optimiser les campagnes d'email marketing, en segmentant l'audience et en personnalisant les messages pour maximiser l'engagement et le taux d'ouverture.
Analyser la performance des contenus et des newsletters (taux d'ouverture, taux de clics, engagement, conversions) et proposer des ajustements pour améliorer les résultats.
Collaborer avec les journalistes, rédacteurs et équipes techniques pour garantir une diffusion fluide et efficace des contenus sur le site et via les newsletters.
Piloter l'optimisation on-page et off-page : structuration des contenus (balises, maillage interne, rich snippets), optimisation technique en collaboration avec les développeurs, netlinking et link building.
Réaliser des audits SEO, analyser la SERP et identifier les opportunités de mots-clés (search intent, longue traîne, entités sémantiques).
Améliorer l'UX writing et l'architecture de l'information pour favoriser l'indexation et l'engagement des visiteurs.
Réviser, traduire et adapter des copys (titres, descriptions, CTA, microcopy) pour garantir leur qualité linguistique et leur pertinence SEO, ainsi que créer et maintenir un glossaire immobilier français de référence, assurant la cohérence terminologique sur l'ensemble des contenus du site.
Suivre et analyser les KPIs SEO (trafic organique, CTR, dwell time, taux de conversion) via Google Analytics 4, Piano Analytics, Marfeel, Search Console, SEMrush, Ahrefs, Screaming Frog et autres outils spécialisés
Création et gestion de campagnes sur Google Ads, Meta Ads, LinkedIn Ads et autres plateformes.
Définition des objectifs : notoriété, trafic, conversions, leads, etc.
Ciblage et optimisation : définition du ciblage et optimisation des annonces pour maximiser les résultats.
Suivi et analyse des performances : surveillance des KPIs, génération de rapports de performance avec recommandations d'optimisation.
Tests et ajustements : exécution de tests A/B sur les annonces (textes, images, vidéos, landing pages) et ajustement des campagnes en fonction des performances.
Collaboration : coordination avec les équipes de design et UX pour améliorer l'expérience utilisateur.
Amélioration des conversions : optimisation des pages d'atterrissage pour augmenter le taux de conversion.
Le talent : Si nous sommes arrivés jusqu'ici, c'est parce que nous avons des gens brillants qui travaillent dur sans perdre leur sourire.
La diversité : Nous aimons l'individualité et le fait que chacun ait son propre parcours.
Respect et reconnaissance : Si cela vous tient à cœur, vous avez trouvé le bon endroit.
Transparence : Ce que vous voyez est ce que vous obtenez. Nous n'avons pas de bureaux ni de symboles de statut.
Voulez-vous être un idealista?
Nous vous attendons 😉
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