Descripción de la vacante
De’ Longhi Appliances S.r.l.
Spain, Barcelona
Digital Marketing - CRM Specialist en Barcelona, España is listed on Jobeax. Browse 80,000+ vacancies available.
Ready to shape the digital media presence of iconic global brands? We are looking for a highly motivated Digital Marketing Specialist to drive our Integrated Media strategy (Paid, Earned, Owned) for assigned brands within De'Longhi Group Spain!
Step into the role of a forward-thinking Digital Marketing Specialist and join our dynamic team to execute and optimize our integrated media ecosystem. Working side-by-side with Brand Managers, PR/media agencies, and creator partners, your mission is clear: ensure our brands stop the scroll, capture market share, and deliver unmatched digital ROI.
To amplify brand visibility, leverage rigorous media analytics, and drive data-backed commercial growth across all digital touchpoints.
Integrated Paid Media: Define and execute paid media campaigns (Paid Social, Search/PPC, Programmatic, Display) for assigned portfolio brands, continually optimizing for maximum ROAS and cost efficiency (CPA).
Social Media & Influencer Ecosystem: Lead end-to-end influencer marketing across nano, micro, and macro creators. Adapt global campaigns to local cultural moments, oversee community management/social listening, and boost content performance via paid amplification and testing.
Media Analytics & Performance Insights: Track campaign performance using GA4 and media dashboards, run creative A/B testing, and translate data into actionable insights for commercial and brand leadership.
Brand PR & Earned Media: Lead press communications, product sample seeding, influencer gifting, media events, and native publisher partnerships to drive top-of-mind brand awareness.
E-Commerce & CRM Support: Provide local support to ensure promotional assets are aligned for peak commercial pushes and supply assets for CRM drops.
Experience: 3–5 years of proven hands‑on experience in Integrated Media (Paid Social, Search, Influencer Marketing, PR) and Media Analytics (FMCG or Consumer Electronics background highly valued), alongside a relevant Bachelor’s or Master’s degree.
Tech & Analytics Tools: Advanced expertise in GA4 (Google Analytics 4), Meta Ads Manager, TikTok Ads, Google Ads, attribution dashboards, and social listening platforms.
A data-driven mindset focused on optimizing ROAS/CPA, paired with financial discipline for media budgets, creative flair for creator content, and strong stakeholder management skills.
Languages & Mobility: Fluency in Spanish and business professional English, with the availability to travel as needed.
Enjoy a hybrid work model (2 days smart working/week), flexible benefit systems, wellbeing initiatives, and comprehensive health insurance (Cigna).
Everyday Perks: Take advantage of restaurant cards, free parking, birthday day off, and a full training package to accelerate your career.
We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions.
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