Descripción de la vacante
Roche
Spain, Madrid
Digital Analytics, Measurement & Personalization Technical Product Owner en Madrid, España is listed on Jobeax. Browse 80,000+ vacancies available.
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
Roche Pharma is looking for a Product Owner with strong expertise in digital analytics, web measurement and marketing technology to join our international Web Intelligence team. You will own and prioritize the product backlog for capabilities that enable Roche teams to measure, understand and optimize our external digital experiences across global, regional and local websites.
Our core technology ecosystem includes Adobe Analytics, Adobe Experience Platform Data Collection (Adobe Launch) and Adobe Target, utilizing Adobe Experience Platform Web SDK and Datastreams, alongside consent management, reporting, SEO/GEO and the broader Adobe Experience Platform ecosystem.
You do not need to be the engineer implementing every tag or the analyst building every dashboard. However, you need enough hands-on digital analytics and MarTech expertise to challenge requirements, understand implementation implications, make informed prioritization decisions and work credibly with analytics engineers, analysts, personalization specialists, solution architects and web engineering teams.
You will operate within an international SAFe Agile Release Train, connecting Pharma and Diagnostics stakeholder needs with a shared analytics and optimization backlog.
Own and prioritize the digital analytics and personalization backlog, translating business needs and requests into clear epics and KPIs.
Balance stakeholder value with technical dependencies and compliance in a transparent prioritization process.
Lead contributions to SAFe Agile ceremonies, including PI Planning, backlog refinement and sprint planning, ensuring adherence to Definition of Done.
You will provide product leadership across capabilities including:
Adobe Analytics
Adobe Experience Platform Data Collection / Adobe Launch / AEP Web SDK
Web and digital measurement frameworks
Tagging specifications and data-layer requirements
Analytics implementation and QA
Report suites and analytics governance
KPI and measurement frameworks
Dashboards and reporting
Consent-aware measurement and privacy requirements
Analytics incident management and tracking-quality improvements
You should be comfortable discussing topics such as events, dimensions, conversion metrics, attribution, data layers, tagging architecture, consent dependencies and analytics QA with technical specialists.
Partner with targeting and personalization specialists to prioritize and deliver capabilities using Adobe Target. Support use cases involving Experimentation and A/B testing, Audience segmentation, Personalization, Targeting requirements, Experiment measurement and success criteria, Integration between analytics and personalization capabilities. Ensure experimentation starts with a clear hypothesis, measurable outcomes and reliable analytics.
Work closely with the Analytics & Insights Lead and reporting specialists to ensure that measurement ultimately supports decisions rather than simply producing data. Partner with stakeholders to identify which questions matter, what should be measured and which analytics capabilities should be prioritized.
Help establish scalable standards across Roche's international web ecosystem, inclusive
Consistent tagging & measurement approaches
Analytics naming conventions
Reusable measurement patterns
Data and implementation quality
QA and release validation
Documentation and traceability
Privacy and consent requirements
GDPR and applicable Roche standards
Sustainable support and operational processes
Work with analytics engineers, web engineers, architects and platform teams to identify dependencies and ensure analytics requirements are considered early in the development lifecycle rather than after websites have launched.
Act as a key interface between Pharma and Diagnostics Global, Regional and Country marketing teams, Analytics & Insights specialists, Targeting & Personalization specialists, SEO/GEO specialists, Web engineering teams, Product Managers and Product Owners, Architects and platform teams, Support teams, External partners and vendors. Turn diverse stakeholder requests into one transparent, prioritized analytics backlog. Communicate trade-offs clearly and help stakeholders understand not only what is being prioritized, but why.
We are specifically looking for candidates with a digital analytics / MarTech background, rather than general web product ownership alone. You should bring:
Experience: 5+ years in digital analytics or MarTech leadership roles, specifically as a Product Owner/Manager or Analytics Lead within Agile/SAFe environments.
Technical Skills: Mastery of Adobe Analytics, Adobe Launch, and tagging implementations; strong knowledge of data layers, analytics QA, Adobe Target, and privacy/consent requirements, SEO and emerging GEO practices, Adobe Experience Platform ecosystem, Adobe Customer Journey Analytics (CJA)
Soft Skills: Exceptional stakeholder management in international settings, analytical thinking, and the ability to translate business objectives into measurable technical requirements. Global or multilingual website ecosystems. Healthcare, pharmaceuticals or another regulated industry. Good understanding of business processes that lead to constructive collaboration and delivering tangible business value. Strong team player and open, clear communication style.
A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let's build a healthier future, together.
Roche is an Equal Opportunity Employer.
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