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About the role
Important company in the agri-food sector seeks to incorporate a Customer Marketing Manager in Seville
Important company in the agri-food sector
Long-term project
What you'll do
Implement the Point of Sale Marketing strategy, developing programs adapted to the specific needs of each client and/or geography, in line with the guidelines defined by Strategic Marketing, as well as the adaptation and development of communication materials for own brand packaging, following the recommendations and approvals of the Brand Marketing area. Drive category growth with Private Label clients, as well as strengthen their brand.
Functions:
Customer analysis: study of profiles, needs, and behaviors to design personalized strategies.
Customer loyalty and experience: development and execution of strategies aimed at increasing customer loyalty and lifetime value through personalized campaigns (offers, discounts, rewards, etc.).
Market segmentation: classification of the customer base into relevant groups to apply specific marketing actions.
Communications management: design of direct communication strategies (email marketing, notifications, etc.) with relevant and timely messages.
Internal collaboration:
Coordination with sales, customer service, and product to drive customer-centric initiatives and identify cross-selling and up-selling opportunities.
Collaboration with marketing on content generation (blogs, white papers, social media).
Preparation of the annual customer survey together with the commercial team, analysis of results, and reporting to management.
Measurement and analysis: monitoring of key KPIs such as NPS, retention, and CLV to evaluate the effectiveness of actions.
Market research: analysis of competition and trends, as well as identification of new customer acquisition and loyalty opportunities.
Labeling development: coordination with Marketing, Quality, Sales, suppliers, and clients to ensure compliance with specifications and a correct brand image.
Trade fairs and events: planning and organization of participation in fairs together with Strategic Marketing.
Sector information: preparation and dissemination of commercial information, statistics, and relevant sector and regulatory updates.
What you'll get
Permanent contract
Competitive salary based on experience
Career growth and development opportunities
About the company & team
Important company in the agri-food sector seeks to incorporate a Customer Marketing Manager in Seville
Who are we looking for (M/F/D)?
Experience in Customer Marketing or CRM (3-5 years) Experience in customer analysis, segmentation, and development of loyalty actions in B2B or B2C environments.
Analytical skills and KPI orientation Experience working with metrics such as NPS, retention, churn, and CLV, with the ability to extract insights and propose actionable improvements.
Campaign and direct communications management Experience in designing and executing email marketing campaigns, automations, and other personalized communication actions.
Proficiency in CRM and marketing automation tools Practical knowledge of tools such as Salesforce, HubSpot, or similar, as well as experience in database segmentation.
Customer experience and loyalty vision Ability to design actions aimed at improving engagement, loyalty, and the customer lifecycle (cross-selling and up-selling).
Cross-functional coordination skills Experience working with sales, marketing, product, and customer service teams, coordinating projects and gathering market insights.
Communication and organizational skills Strong written communication skills, ability to prepare reports (surveys, market research, management reporting) and organize initiatives such as fairs or events.
English Level: advanced
Experience with Oracle CRM is a plus
About the role
Importante empresa del sector agroalimentario busca incorporar un/una Customer Marketing Manager en Sevilla
Importante empresa del sector agroalimentario
Proyecto a largo plazo
What you'll do
Implementar la estrategia de Marketing en el Punto de Venta, desarrollando programas adaptados a las necesidades específicas de cada cliente y/o geografía, en línea con las directrices definidas por Marketing Estratégico, así como la adaptación y elaboración de materiales de comunicación para el packaging de marcas propias, siguiendo las recomendaciones y aprobaciones del área de Marketing de marcas. Impulsar el crecimiento de las categorías en clientes de MDD, así como fortalecer la marca de ellos mismos.
Funciones:
Análisis del cliente: estudio de perfiles, necesidades y comportamientos para diseñar estrategias personalizadas.
Fidelización y experiencia de cliente: desarrollo y ejecución de estrategias orientadas a aumentar la lealtad y el ciclo de vida del cliente mediante campañas personalizadas (ofertas, descuentos, recompensas, etc.).
Segmentación de mercado: clasificación de la base de clientes en grupos relevantes para aplicar acciones de marketing específicas.
Gestión de comunicaciones: diseño de estrategias de comunicación directa (email marketing, notificaciones, etc.) con mensajes relevantes y oportunos.
Colaboración interna:
Coordinación con ventas, atención al cliente y producto para impulsar iniciativas centradas en el cliente y detectar oportunidades de cross-selling y up-selling.
Colaboración con marketing en la generación de contenidos (blogs, white papers, redes sociales).
Elaboración de la encuesta anual de clientes junto con el equipo comercial, análisis de resultados y reporte a dirección.
Medición y análisis: seguimiento de KPIs clave como NPS, retención y CLV para evaluar la efectividad de las acciones.
Estudios de mercado: análisis de competencia y tendencias, así como identificación de nuevas oportunidades de captación y fidelización.
Desarrollo de etiquetado: coordinación con Marketing, Calidad, Comercial, proveedores y clientes para asegurar el cumplimiento de especificaciones y una correcta imagen de marca.
Ferias y eventos: planificación y organización de la participación en ferias junto con Marketing Estratégico.
Información del sector: elaboración y difusión de información comercial, estadísticas y actualizaciones relevantes del sector y normativa.
What you'll get
Contrato indefinido
Salario competitivo en función de experiencia
Proyección y carrera profesional
About the company & team
Importante empresa del sector agroalimentario busca incorporar un/una Customer Marketing Manager en Sevilla
¿A quién buscamos (H/M/D)?
Experiencia en Customer Marketing o CRM (3-5 años) Experiencia en análisis de cliente, segmentación y desarrollo de acciones de fidelización en entornos B2B o B2C.
Capacidad analítica y orientación a KPIs Experiencia trabajando con métricas como NPS, retención, churn y CLV, con capacidad para extraer insights y proponer mejoras accionables.
Gestión de campañas y comunicaciones directas Experiencia en diseño y ejecución de campañas de email marketing, automatizaciones y otras acciones de comunicación personalizada.
Manejo de herramientas de CRM y marketing automation Conocimiento práctico de herramientas como Salesforce, HubSpot o similares, así como experiencia en segmentación de bases de datos.
Visión de experiencia de cliente y fidelización Capacidad para diseñar acciones orientadas a mejorar el engagement, la lealtad y el ciclo de vida del cliente (cross-selling y up-selling).
Capacidad de coordinación transversal Experiencia trabajando con equipos de ventas, marketing, producto y atención al cliente, coordinando proyectos y recogiendo insights del mercado.
Habilidades de comunicación y organización Buen nivel de comunicación escrita, capacidad para elaborar informes (encuestas, estudios de mercado, reporting a dirección) y organizar iniciativas como ferias o eventos.
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