What you'll do

Own and govern the global CRM, including data structure, lifecycle stages, properties, lists, and workflows.
Build and maintain unified Customer 360 profiles across all customer touchpoints.
Manage CRM integrations with internal systems (ERP, LMS, mobile app, website, eCommerce, service tools).
Design and maintain dynamic, behaviour-driven customer segmentation (device owned, purchase history, frequency, training status, engagement).
Lead B2B eCommerce CRM initiatives, including:
- Segmented promotional campaigns
- Personalized product recommendations
- Replenishment and repeat-purchase workflows
- Cart and browse abandonment programs
Create and optimize automated email workflows for lead nurturing, onboarding, eCommerce promotions, cross-sell/upsell, and re-engagement.
Ensure high data quality through audits, deduplication rules, and standardized processes.

8. Deliver CRM dashboards and reporting to support funnel visibility, eCommerce performance, and revenue attribution.

9. Act as the central CRM point of contact across Marketing, Sales, Training, IT, and Customer Service.

About the company & team

INDIBA Group is a global medical device organization specialized in Radiofrequency and Laser solutions for the physiotherapy, aesthetic and veterinary markets, and is internationally recognized for its scientific research carried out over the last 40 years.

At INDIBA, we believe we can contribute to the health and well-being of people and animals by addressing new and growing needs, offering innovative treatments that allow individuals to maintain their lifestyle at an older age.

Revitalizing lives is what we do and what our teams work on every day.

What are we looking for?

INDIBA is seeking a CRM & Marketing Automation Manager to own the CRM ecosystem end-to-end and establish it as the company's single source of truth for customer data, segmentation, automation, and revenue insights.

This role will play a key part in driving B2B eCommerce growth, using customer data, segmentation, and personalization to build targeted promotional strategies and automated journeys that increase engagement, repeat purchases, and lifetime value.

What you'll bring

5+ years experience managing a CRM platform in a B2B environment.
Hands-on experience with HubSpot, including workflows, lists, properties, segmentation, and email automation.
Proven experience supporting B2B eCommerce growth through CRM, personalization, and lifecycle marketing.
Strong understanding of customer segmentation, personalization, and promotional strategy.
Experience building automated campaigns tied to purchase behavior and customer lifecycle.
Data-driven mindset with strong attention to detail.
Comfortable working cross-functionally in a global, multi-region organization.

What we offer (besides having fun while working hard)
Permanent, full-time position.
Competitive compensation package aligned with experience.
Company car and tools required for the role.
Ongoing product training and professional development.
Opportunity to work in a growing, innovative and international company.
Collaborative and dynamic work environment with strong cross-functional interaction.
The opportunity to be part of a brand committed to science, innovation and improving quality of life.

CRM & Marketing Automation Manager

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