About the job

The Role:

Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.

As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.

What you'll do

Key Responsibilities

Creative Strategy & Insights (40%)

Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
Build structured, client-facing creative proposals that connect performance data to strategic direction
Partner with Product on creative tools.
Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns

Cross-Functional Leadership (30%)

Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
Lead creative briefings and ensure alignment between client objectives and creative execution
Handle ticketing and communication with Creative Designers

Client Partnership (20%)

Support Account Managers in high-stakes creative conversations with clients
Present creative performance reviews and strategic recommendations to client stakeholders
Proactively identify creative optimization opportunities that expand wallet share
Participate in JBPs and QBRs as experts on Creatives

Knowledge Management (10%)

Build and maintain a creative performance repository accessible across teams
Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
Train Account Managers on creative best practices and how to position creative insights with clients

What we're looking for

What You Bring

Required:

5+ years in mobile advertising, creative strategy, or performance marketing
Deep understanding of creative formats across UA, retargeting, and CTV
Experience translating creative performance data into strategic recommendations
Track record of working cross-functionally in fast-paced environments
Strong presentation skills and ability to influence without direct authority

Nice to have

Preferred:

Experience with programmatic advertising platforms
Gaming industry knowledge (especially mid-core and casual)
Familiarity with creative production workflows and timelines
Data visualization skills

What you'll get

Reward package:

Integrate a highly motivated and young team.
Great compensation package.
Top location at the heart of Barcelona in a penthouse office with a rooftop terrace, barbeque, and a fully stocked fridge.
Work from home: 2 days/week
Learning and training opportunities.
Meal vouchers - Tickets Restaurant monthly allowance.
Monthly gym allowance to use in up to 30 DIR gyms around the city.
Monthly TGIF events.
Regular team-building events.
Fun and friendly work environment with talented marketers and engineers from over 40 countries
And more!

Visa & relocation

Please note that we do NOT provide VISA sponsorship. Applicants must have a valid permit to work

About the company & team

SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.

Success Metrics

Reduction in creative-related delays for campaign launches
Increase in creative iteration velocity for HV accounts
Client satisfaction scores on creative insights and recommendations
Knowledge sharing metrics (playbooks created, teams trained, insights distributed)

Creative Strategy Manager

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