About the role

This is a unique opportunity to build the marketing function from the ground up and define the strategic framework.

Mission:
-Design and lead the global brand strategy to establish a strong presence within the luxury ecosystem
-Create a differentiated, aspirational positioning that elevates the product into a true object of desire
- Activate the brand through high-end experiences, partnerships and cultural relevance
- Build the marketing structure and set a new execution standard

What you'll do

- Define the global brand positioning, architecture and value proposition, building a distinctive storytelling platform and establishing clear brand governance standards.
- Lead the evolution of the visual and verbal identity, elevating packaging, creative direction and the overall aesthetic universe to luxury-level excellence.
- Shape the communication and PR strategy, setting the editorial tone, defining media priorities and managing agencies across key international markets.
- Develop a luxury-aligned content platform, structuring annual plans and launch calendars that drive aspiration, relevance and consistency.
- Design and execute high-level experiential initiatives and brand events that reinforce positioning and create meaningful engagement.
- Identify and secure strategic partnerships and co-branding opportunities within the luxury ecosystem to enhance visibility and credibility.
- Prioritize and activate international markets, defining go-to-market strategies, ensuring cultural adaptation and supporting commercial expansion.
- Elevate the premium digital experience by defining e-commerce and CRM strategy, optimizing UX, customer journey and loyalty frameworks.
- Manage budgets and performance, building solid business cases, selecting partners and ensuring strong ROI with uncompromising execution standards.
- Build and lead the marketing organization, designing structure, hiring talent and orchestrating internal teams and external collaborators.

What we're looking for

Proven experience building and positioning brands within the luxury space (fashion, beauty, watches/jewelry, hospitality, premium wines & spirits, lifestyle)
Strong track record in ambitious brand creation or repositioning (strategy + execution)
Experience leading PR, events, partnerships and experiential activations at luxury standards
International exposure
Strong aesthetic sensibility and deep understanding of contemporary aspirational codes
Business-oriented mindset with the ability to translate brand into demand and profitable growth

10+ years in Marketing/Brand, including 4-6 years in senior leadership roles (Brand Director, Marketing Director, CMO or similar)
Background in luxury or aspirational premium companies with strong brand focus
Fluent English and Spanish required; additional languages are a plus
Willingness to travel
Experience managing creative agencies, PR firms and event production partners
Comfortable operating in a build-up environment with a hands-on mindset

About the company & team

Our client is fast-growing brand embarking on an ambitious transformation to reposition itself within the luxury universe. The goal: move beyond traditional category perceptions and build a clearly aspirational, contemporary brand with relevance across hospitality, selective retail, fine dining, fashion, art and lifestyle.

Chief Marketing Officer

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