Descripción de la vacante
€38,000 - €44,000 a year
Spain
Category Manager en España is listed on Jobeax. Browse 80,000+ vacancies available.
You'll most likely need Spanish to apply.This job was automatically translated to English, .
Do you want to lead the transformation of a key mobility business?
We are looking for a Category Manager to take on the end-to-end (E2E) management of the Express Entry and Rotation categories. Your goal will be to evolve the model toward a strategy centered on the customer, value, and sustainable profitability. You will design and activate the value proposition for both lines, coordinating Marketing, Operations, Product, Tech, Data, CX, Finance, and Sales to turn opportunities into measurable results.
Lead the end-to-end management of the Express Entry and Rotation categories, with full ownership of their value proposition, financial performance, customer experience, and commercial evolution.
The role aims to transform the management of these categories from a price-, occupancy-, and average revenue-driven logic to a model based on customer, value, and sustainable margin. You will be responsible for designing, activating, and evolving the strategy for both categories, coordinating Marketing, Operations, Product, Tech, Data, CX, Finance, and Sales to turn opportunities into measurable business results.
The Category Manager will be the 360º business owner for Express Entry and Rotation. Your responsibility will be to understand what the customer needs, how they behave, what value they perceive, and how to turn that information into a profitable, scalable, and differentiated commercial proposition.
You will move from reacting to data to proactively proposing new growth levers: pricing, promotions, assortment, campaigns, product improvements, segmentation, digital activation, and operational optimization.
Main responsibilities
Define the growth strategy for Express Entry and Rotation.
Build the commercial roadmap for each category.
Manage the category with a P&L mindset: revenue, margin, profitability, conversion, recurrence, and satisfaction.
Identify profitable growth opportunities based on data, customer insights, and market signals.
Define business priorities and translate them into concrete actions with impact.
Design and evolve the value proposition for each category by customer segment.
Bring the customer voice, usage behavior, CX feedback, and digital analytics into decision-making.
Detect friction points in the Express Entry and Rotation experience and coordinate improvement plans.
Ensure every initiative addresses a real customer need, not just a transactional opportunity.
Define pricing, promotion, and commercial activation strategies.
Analyze elasticity, conversion, average ticket, frequency, margin, and price sensitivity.
Design A/B tests and commercial pilots to validate growth hypotheses.
Optimize the balance between occupancy, rotation, average revenue, margin, and customer experience and value.
Evaluate the financial impact of campaigns, discounts, new rates, or product changes.
Lead the commercial plan for Express Entry and Rotation.
Coordinate campaigns with Marketing for acquisition, activation, recurrence, and loyalty.
Work with Product and Tech on developments that improve conversion, usage, and satisfaction.
Collaborate with Operations to ensure proper implementation at parking facilities.
Prepare business cases, presentations, and recommendations for decision committees.
Monitor category performance on a weekly basis.
Create and use category dashboards with business, customer, and profitability KPIs.
Identify deviations, opportunities, and corrective actions.
Prepare weekly, monthly, and quarterly analyses for management.
Turn learnings from pilots and campaigns into scalable best practices.
Act as the internal point of reference for Express Entry and Rotation.
Mobilize teams without direct hierarchical authority.
Align stakeholders around common category objectives.
Promote a network-based culture: fewer silos, more customer focus, more impact.
Participate in category forums, innovation initiatives, and commercial reviews.
Be part of a leading company in sustainable mobility and digital transformation.
Collaborative, dynamic environment with real social impact.
Permanent contract
Fixed salary: €38k–44k depending on experience
Variable salary: 15%
Full-time with flexible hours and partial remote work (1 day/week).
22 vacation days + 5 extra days
Professional development opportunities in sustainability, quality, safety, and innovation.
Education
Degree in Business Administration, Economics, Engineering, Marketing, Data, Business Analytics, or similar.
Valuable experience in Revenue Management, Marketing, Commercial Strategy, Business/Data Analytics.
Experience
4 to 7 years of experience in Category Management, Revenue Management, Pricing, Product Marketing, Business Development, or data-driven commercial management.
Experience managing B2C digital products or services.
Experience in mobility, parking, retail, e-commerce, travel, subscriptions, marketplaces, or urban services is a plus.
Experience working with cross-functional teams and making data-driven decisions.
Technical knowledge
Pricing and revenue management.
Commercial KPI management.
Advanced Excel and Power BI.
Digital analytics and customer behavior.
A/B testing methodologies, pilots, and continuous improvement.
Key Competencies
Customer-first mindset.
Strategic vision with strong execution capability.
High analytical capacity.
Results and profitability orientation.
Cross-functional influence.
Clear and executive communication.
Proactivity and initiative.
Prioritization skills.
Curiosity about the customer and the market.
Agility to test, learn, and adapt.
Leadership without authority.
¿Quieres liderar la transformación de un negocio clave en movilidad?
Buscamos un/a Category Manager para asumir la gestión integral (E2E) de las categorías Entrada Express y Rotación. Tu objetivo será evolucionar el modelo hacia una estrategia centrada en el cliente, el valor y la rentabilidad sostenible. Diseñarás y activarás la propuesta de valor de ambas líneas, coordinando a Marketing, Operaciones, Producto, Tech, Data, CX, Finanzas y Ventas para transformar oportunidades en resultados medibles.
Liderar la gestión integral de las categorías Entrada Express y Rotación, con ownership E2E sobre su propuesta de valor, rendimiento económico, experiencia de cliente y evolución comercial.
El rol tiene como objetivo transformar la gestión de estas categorías desde una lógica centrada en precio, ocupación e ingreso medio hacia un modelo basado en cliente, valor, margen y rentabilidad sostenible. Será responsable de diseñar, activar y evolucionar la estrategia de ambas categorías, coordinando a Marketing, Operaciones, Producto, Tecnología, Data, CX, Finanzas y Ventas para convertir oportunidades de negocio en resultados medibles.
El Category Manager será el gestor de negocio 360º de Entrada Express y Rotación. Su responsabilidad será entender qué necesita el cliente, cómo se comporta, qué valor percibe y cómo convertir esa información en una propuesta comercial rentable, diferencial y escalable.
Pasará de reaccionar al dato a proponer activamente nuevas palancas de crecimiento: pricing, promociones, surtido, campañas, mejoras de producto, segmentación, activación digital y optimización operativa.
Responsabilidades principales
Definir la estrategia de crecimiento de Entrada Express y Rotación.
Construir el roadmap comercial de cada categoría.
Gestionar la categoría con visión de P&L: ingresos, margen, rentabilidad, conversión, recurrencia y satisfacción.
Identificar oportunidades de crecimiento rentable a partir de datos, insights de cliente y señales del mercado.
Definir prioridades de negocio y traducirlas en acciones concretas con impacto.
Diseñar y evolucionar la propuesta de valor de cada categoría por segmento de cliente.
Incorporar la voz del cliente, comportamiento de uso, feedback de CX y analítica digital en la toma de decisiones.
Detectar fricciones en la experiencia de Entrada Express y Rotación y coordinar planes de mejora.
Asegurar que cada iniciativa responda a una necesidad real del cliente y no solo a una oportunidad transaccional.
Definir estrategias de pricing, promociones y activación comercial.
Analizar elasticidad, conversión, ticket medio, frecuencia, margen y sensibilidad al precio.
Diseñar test A/B y pilotos comerciales para validar hipótesis de crecimiento.
Optimizar el equilibrio entre ocupación, rotación, ingreso medio, margen y experiencia y valor de cliente.
Evaluar el impacto económico de campañas, descuentos, nuevas tarifas o cambios de producto.
Liderar el plan comercial de Entrada Express y Rotación.
Coordinar campañas con Marketing para adquisición, activación, recurrencia y fidelización.
Trabajar con Producto y Tecnología en evolutivos que mejoren conversión, uso y satisfacción.
Colaborar con Operaciones para asegurar la correcta implantación en parkings.
Preparar business cases, presentaciones y recomendaciones para comités de decisión.
Monitorizar semanalmente el rendimiento de las categorías.
Crear y utilizar dashboards de categoría con KPIs de negocio, cliente y rentabilidad.
Identificar desviaciones, oportunidades y acciones correctivas.
Preparar análisis semanales, mensuales y trimestrales para dirección.
Convertir aprendizajes de pilotos y campañas en buenas prácticas escalables.
Actuar como punto de referencia interno para Entrada Express y Rotación.
Movilizar equipos sin dependencia jerárquica directa.
Alinear stakeholders en torno a objetivos comunes de categoría.
Impulsar una cultura de trabajo en red: menos silos, más cliente, más impacto.
Participar en foros de categoría, innovación comercial y business reviews.
Formar parte de una empresa referente en movilidad sostenible y transformación digital.
Entorno colaborativo, dinámico y con impacto real en la sociedad.
Contrato Permanente
Salario fijo: 38-44 k en función de la experiencia del candidato
Salario variable: 15%
Jornada completa con flexibilidad horaria y teletrabajo parcial (1 día/semana).
22 días de vacaciones + 5 días
Oportunidades de desarrollo profesional en sostenibilidad, calidad, seguridad e innovación.
Formación
Grado en ADE, Economía, Ingeniería, Marketing, Data, Business Analytics o similar.
Valorable experiencia en Revenue Management, Marketing, Estrategia Comercial, Business/Data Analytics
Experiencia
Entre 4 y 7 años de experiencia en Category Management, Revenue Management, Pricing, Product Marketing, Business Development o gestión comercial analítica.
Experiencia gestionando productos o servicios digitales B2C.
Valorable experiencia en movilidad, parking, retail, e-commerce, travel, suscripciones, marketplaces o servicios urbanos.
Experiencia trabajando con equipos transversales y tomando decisiones basadas en datos.
Conocimientos técnicos
Pricing y revenue management.
Gestión de KPIs comerciales.
Excel avanzado y Power BI.
Analítica digital y comportamiento de cliente.
Metodologías de test A/B, pilotos y mejora continua.
Competencias clave
Mentalidad customer first.
Visión estratégica y capacidad de ejecución.
Alta capacidad analítica.
Orientación a resultados y rentabilidad.
Influencia transversal.
Comunicación clara y ejecutiva.
Proactividad e iniciativa.
Capacidad de priorización.
Curiosidad por el cliente y el mercado.
Agilidad para testar, aprender y ajustar.
Liderazgo sin jerarquía.
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