Coverflex Work changed. Pay didn’t. Coverflex exists to make compensation work for everyone. Pay is still rigid, fragmented, and hard to feel. We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more. Our platform is simple for HR and meaningful for employees. We provide choice, smarter compensation tools and empowerment.
TL;DR (The Essentials)
- Role: Business Development Representative (BDR)
- Seniority Level: Junior
- Type: Individual Contributor
- Languages: English (main) / Spanish (C2)
- Main Tools: HubSpot, LinkedIn Sales Navigator, Outreach, Notion, Slack
- Location: Remote (Spain)
- Compensation: On-Target Earnings (OTE): €33,800 to €40,800 (base + variable)
- Base Salary: €23,000 to €30,000
- Variable / Commissions: €10,800 on target, driven by SQL volume
- Uncapped upside: every SQL above target pays a 50% bump. No ceiling!
- Equity: Yes – Stock Options under our Equity Incentive Plan
- Translation: you own a small piece of Coverflex , so when we win, you win too.
- Benefits: you can check them below (at the end of the page)
- Contract Type: Permanent
Your Impact
Your role will play a major role in our success because you will be the engine of new pipeline generation for the Spanish market. You will be the first point of contact with future Coverflex customers, shaping how the market perceives our value and ensuring AEs work with high-quality, qualified opportunities. You’ll know you’re successful when, after 90 days, you’ve:
- Consistently generated qualified meetings for AEs
- Built confidence across ICPs, messaging, and objections
- Become reliable and disciplined in activity, CRM hygiene, and follow-ups
How we’ll measure success:
- Main KPI 1: Pipeline generation (SQLs created & meeting-to-opportunity conversion)
- Main KPI 2: Outbound activity vs targets (calls, emails, LinkedIn)
- Main KPI 3: Meeting quality (ICP fit, pain clarity, low no-show rate)
- Secondary KPI 1: CRM hygiene and process discipline
- Secondary KPI 2: Autonomy on messaging, tooling, and objections
Reality Check - What Makes This Role Hard
Let’s be real — here’s what makes this role challenging:
- High rejection rate that requires resilience and emotional stamina
- Competitive Spanish HR & Benefits market with noisy prospects
- Selling a complex value proposition (not a simple “nice to have”)
- Balancing volume vs quality in outbound
- Maintaining consistency, discipline, and energy over time
You Must-haves (evidence, not years)
- First experience in sales, business development, or outbound roles
- Comfortable with cold outreach (calls, email, LinkedIn)
- Strong written and verbal communication skills
- Willingness to learn, iterate, and be coached
- Fluency in English and Spanish
- Nice-to-have Experience as a BDR in tech, HR, or FinTech
- Exposure to SMB or Mid-Market sales motions
- Familiarity with CRM tools (HubSpot preferred)
Your DNA
- Resilient and persistent — rejection doesn’t stop you
- High energy, proactive, and hungry to learn
- Coachable and open to direct feedback
- Competitive but team-first mindset
- Comfortable picking up the phone and pushing conversations forward
- Structured and disciplined with follow-ups and CRM
You’ll probably find this frustrating if…
- You avoid outbound or dislike rejection
- You need constant direction to stay productive
- You prefer slow‑paced or highly predictable environments
Manager & Team
Meet Your Manager: Hiring Manager: Alex Andres - Global Head of Business Development Location: Spain LinkedIn Profile: Profile
Snapshot: Energy: Positive Communication: Empathic and direct Feedback Style: Constructive, actionable
How to work with me - in the Manager's own words: "As your BDR Manager, my goal is to ensure you have everything you need to succeed in your role. We’ll have weekly 1:1 meetings where we’ll discuss your progress, challenges, goals, and any support you might need. I believe in open and transparent communication, so feel free to reach out anytime if you need quick feedback or want to discuss something privately. Ultimately, I’m here to help you grow, remove obstacles, and make sure you feel confident and equipped to hit your targets."
Your Team
- You’ll work day‑to‑day with: Samuel Area Seoane , BDR, Alex Marcos, BDR, Claudia Prina, BDR, Pedro Rossi , BDR
- You’ll work day‑to‑day with: Account Executives (SMB & Mid‑Market) Head of Sales (Spain)
- Key Stakeholders: Marketing Revenue Operations Insurance Team
- Team Rituals: Weekly BDR team sync (pipeline, blockers, learnings) Weekly 1:1 with manager Monthly enablement sessions & call reviews
Access & Belonging (Equal Opportunity)
We hire for impact and potential, not pedigree. We welcome applications from people with non‑linear careers, career breaks, caregiving gaps, and those changing fields. No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation , or any other protected ground.
Assessment fairness: We anchor on evidence of outcomes (what you shipped, moved, or influenced). We actively de‑bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).