Descripción de la vacante
Have the right to work in Spain
Spain
Brand Strategist en España is listed on Jobeax. Browse 80,000+ vacancies available.
You'll most likely need Spanish to apply.This job was automatically translated to English, .
At TBWA-DDB Barcelona we are looking for a person passionate about marketing, brands and creativity, who shares our belief that a brand today has to be culturally relevant.
We are looking for a Brand Strategist who understands clients' business needs and knows how to turn them into communication strategies capable of connecting with culture and people, working hand in hand with the different strategy profiles (data and SM strategy) and with all the agency teams.
Research and analysis
Identification of opportunities and consumer insights based on data, conversations on social media and any other source of inspiration. Competitor analysis, brand and consumer research, as well as reading performance and results to detect actionable learnings.
Planning
Definition of opportunities, brand positioning and value propositions. Identification of target audiences. We are not necessarily looking for a social media specialist, but rather someone with solid general knowledge that allows them to develop multichannel communication strategies, integrating owned and paid media.
Multichannel vision
Direction and supervision of content plans for different brands and campaigns, supporting planning, ideation and execution with a coherent strategic vision connected to culture.
Client relationship
Building trust-based relationships, adding value through strategic thinking and inspiring new ways of doing things with ambition, judgment and a disruptive approach.
What do we offer?
Hybrid working model: in-office days combined with remote working days.
A creative and dynamic work environment where you can develop all your talent and grow personally and professionally.
Benefits program and access to ongoing training.
All applications will be considered for employment regardless of race, sexual orientation, or age.
En TBWA-DDB Barcelona buscamos una persona apasionada por el marketing, las marcas y la creatividad, que comparta con nosotros la idea que una marca hoy tiene que ser culturalmente relevante.
Buscamos un/a Brand Strategist que entienda las necesidades de negocio de los clientes y sepa convertirlas en estrategias de comunicación capaces de conectar con la cultura y con las personas, trabajando de la mano con los diferentes perfiles de estrategia (data y SM strategy) y con todos los equipos de la agencia.
Investigación y análisis
Identificación de oportunidades e insights del consumidor a partir de la data, las conversaciones en RRSS y cualquier otra fuente de inspiración. Análisis de competencia, research de marca y consumidores, así como lectura de performance y resultados para detectar aprendizajes accionables.
Planning
Definición de oportunidades, posicionamiento de marca y propuestas de valor. Identificación de targets objetivos. No buscamos necesariamente una persona especialista en social media, pero sí con un conocimiento general sólido que le permita desarrollar estrategias de comunicación multicanal, integrando owned y paid media.
Visión multicanal
Dirección y supervisión de planes de contenido para distintas marcas y campañas, acompañando la planificación, la ideación y la ejecución con una visión estratégica coherente y conectada con la cultura.
Relación con cliente
Construcción de relaciones de confianza, aportando valor desde el pensamiento estratégico e inspirando nuevas maneras de hacer las cosas con ambición, criterio y una aproximación disruptiva.
¿Qué ofrecemos?
Modelo de trabajo híbrido: días presenciales en la oficina combinados con días de teletrabajo.
Ambiente de trabajo creativo y dinámico donde podrás desarrollar todo tu talento y podrás crecer personal y profesionalmente.
Programa de beneficios y acceso a formación continuada.
Todas las candidaturas serán consideradas para el empleo, independientemente de su raza, orientación sexual o edad.
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