About the Job

At Grupo Bimbo, we are looking for associates who want to help nourish a better world.

Would you like to be part of a great company that feeds the world through meaningful actions?

This is your opportunity to collaborate with us and become part of a global community committed to bringing delicious and nutritious food to everyone.

Grupo Bimbo is the world's largest bakery company. We operate in 39 countries across four continents: the Americas, Europe, Africa, and Asia. We manufacture more than 13,000 different products in categories such as bread, sweet baked goods, cookies, and toasted bread.

We continue to grow! We are currently looking for a Brand Manager for the Central Europe region for our Salty Snacks business .

MISSION

The Brand Manager Central Europe exists to accelerate brand growth and build a distinctive, locally relevant position for the brand, with Germany as the primary focus and additional scope across Austria, Switzerland, and the Netherlands. The role translates the European brand strategy into clear market growth agendas, ensuring strong consumer relevance, effective commercial execution, disciplined budget management, and alignment across sales, category management, supply chain, finance, agencies, and regional marketing teams. It creates value by driving brand equity, trial, distribution, rate of sale, and profitable market share growth across key Central European markets.

KEY RESPONSIBILITIES

Lead the annual brand plan for Central Europe, with Germany as the main priority and tailored growth plans for Austria, Switzerland, and the Netherlands.
Build deep understanding of Central European consumers, channels, competitors, retailers, and category dynamics, while keeping Germany as the main strategic focus.
Develop and execute integrated marketing campaigns, including media, digital, influencer, shopper, PR, experiential, and in-store activation plans.
Partner with sales and category management to strengthen distribution, visibility, promo execution, assortment, and retailer-specific growth plans.
Manage innovation, renovation, and limited-edition launches across the scope, coordinating business cases, local adaptation, timelines, codification, and launch readiness.
Track brand, business, and campaign performance, converting data into clear recommendations and corrective actions.
Own and control the marketing budget across the assigned scope, ensuring efficient allocation, PO follow-up, forecast accuracy, and post-evaluation of investments.
Coordinate external agencies and internal stakeholders to deliver projects on time, on budget, and in line with brand guidelines and local regulations.

REQUIREMENTS

Bachelor’s degree in Marketing, Business Administration, Economics, Communication, or related field. Master’s degree or MBA is a plus
Strong knowledge of brand strategy, consumer marketing, shopper marketing, Central European retail landscapes, snacks category dynamics, campaign planning, innovation launch processes, budget management, and commercial performance metrics.
Ability to build brand plans, interpret market and consumer data, develop activation briefs, manage agencies, evaluate media and digital performance, coordinate launches, control budgets, and translate insights into practical business recommendations.
3–5 years of experience in brand management, consumer marketing, trade/shopper marketing, or category roles, ideally in FMCG, snacks, food, beverage, or impulse categories. Experience working across multiple markets, cross-functional teams, retailers, agencies, and data-driven business reviews is required.
FMCG brand management or marketing experience.
Strong analytical skills and ability to translate data into actions.
Fluent German and English.
Project management, budget ownership, and agency coordination.

Brand Manager Central Europe - Salty Snacks

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